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MAU Agency team members Saana and Totte sit at a cafe table, smiling and talking, with laptops, drinks and a lilac phone in front of them. They are planning a short-form video or working on content.

About us

Why MAU?

Short-form video has taken over every channel and screen. People want real stories, not polished brand speak. At the same time, marketing leaders and expert brands struggle to produce content when time and resources are tight.

MAU helps you produce video content that works both organically and in paid advertising.
Our lightweight, phone-based production makes video fast and agile.

The core idea of MAU:

• A light, agile production process
• Content that works organically and in paid media
• A mix of creative short-form video skills and business understanding

Experienced founders

MAU's founders Saana and Matti bring strong experience and vision to the team.
Saana is the CEO and short-form video strategist, Matti a long-time marketing entrepreneur and advisor.

Meet the team

  • Portrait of Saana Nieminen

    Saana Nieminen

    CEO & Co-founder

    saana@mauagency.fi

    +358 40 417 6198

    A short-form video marketing strategist with a background in both B2B and B2C marketing. Has trained hundreds of brands to make the most of short-form video. Saana's scripts have generated over 12 million organic views.

  • Portrait of Totte Pajuniemi

    Totte Pajuniemi

    Junior Creative

    totte@mauagency.fi

    Remember when the first YouTube creators showed up? That's when Totte started editing. His interest in pop culture phenomena and his ongoing business school studies make him a great Junior Creative for the MAU team.

  • Portrait of Matti Hirvonen

    Matti Hirvonen

    Advisor & Co-founder

    A long-time marketing agency entrepreneur (Mediashake) and an experienced digital marketing professional. Matti has seen first-hand how companies struggle to adapt to the demands of modern content production.

    At MAU, Matti's role is to help the team through the challenges of growth.